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Why Lysa:

The financial industry has long lived well on being a little difficult, tricky and fancy. Those who have been tasked with helping the customer make better decisions, have instead recommended expensive, often less good, products and received a great kick-back as a thank you. This has led to dissatisfied customers and eroded confidence in an old system. We think that’s good. Because trust has to be built on honesty and transparency, and sometimes the broken must be torn down in order for something better to be built up.

 

We are called Lysa, which is Swedish for light up, and we are here to do just that - light up an industry that has been moving in the shadows for far too long. We want to offer people a better way to save money, by investing in index funds with a wide spread of risk and low fees. Sounds exciting? No. And you are absolutely right. Setting up a savings plan and sticking to it without letting the emotions or daily headlines dictate, is neither exciting nor fun. But based on research, data and Nobel prize winners in economics, it is among the smartest thing you can do.

 

We want to help more people make better financial decisions. By eliminating conflicts of interest and using new technology, we can offer you a smarter, simpler and cheaper way to save. We continuously monitor, rebalance and improve your portfolio and ensure that your money is given the best possible conditions to grow over time, so that you can have more time for something else (much more important here in life) than market news, fund choices and interest rate curves. Lysa makes it is easy to save the right way.

We are here to do just that - light up an industry that has been moving in the shadows for far too long. We want to offer people a better way to save money, by investing in index funds with a wide spread of risk and low fees. Sounds exciting? No. And you are absolutely right. Setting up a savings plan and sticking to it without letting the emotions or daily headlines dictate, is neither exciting nor fun. But based on research, data and Nobel prize winners in economics, it is among the smartest thing you can do.

The financial industry has long lived well on being a little difficult, tricky and fancy.

We are called Lysa, which is Swedish for light up.

Those who have been tasked with helping the customer make better decisions, have instead recommended expensive, often less good, products and received a great kick-back as a thank you. This has led to dissatisfied customers and eroded confidence in an old system. We think that’s good. Because trust has to be built on honesty and transparency, and sometimes the broken must be torn down in order for something better to be built up.

We want to help more people make better financial decisions.

By eliminating conflicts of interest and using new technology, we can offer you a smarter, simpler and cheaper way to save. We continuously monitor, rebalance and improve your portfolio and ensure that your money is given the best possible conditions to grow over time, so that you can have more time for something else (much more important here in life) than market news, fund choices and interest rate curves. Lysa makes it is easy to save the right way.

Quotation mark

Our mission is to make it simpler to save smarter.

Quotation mark

Our mission is to make it simpler to save smarter.

The financial industry has long lived well on being a little difficult, tricky and fancy.

Those who have been tasked with helping the customer make better decisions, have instead recommended expensive, often less good, products and received a great kick-back as a thank you. This has led to dissatisfied customers and eroded confidence in an old system. We think that’s good. Because trust has to be built on honesty and transparency, and sometimes the broken must be torn down in order for something better to be built up.

We are called Lysa, which is Swedish for illuminate.

We are here to do just that - light up an industry that has been in the shadows for far too long. We want to offer people a better way to save money, by investing in funds with low fees and wide spread of risk. Sounds exciting? No. And you are absolutely right. Setting up a savings plan and sticking to it without letting the emotions or daily headlines dictate, is neither exciting nor fun. But according to research, data and Nobel Prize-winning economists, it's one of the smartest things you can do.

We want to help more people make better financial decisions.

By eliminating conflicts of interest and using new technology, we can offer you a smarter, simpler and cheaper way to save. We continuously monitor, rebalance and improve your portfolio and ensure that your money is given the best possible conditions to grow over time, so that you can have more time for something else (much more important here in life) than market news, fund choices and interest rate curves. Lysa makes it is easy to save the right way.

Our founders

Patrik Adamson

CEO

Patrik was educated at the Stockholm School of Economics and his professional experience includes Nordstjernan, GMT Communications Partners and Merrill Lynch.

Emilie Andersson

COO

Emilie was previously a lawyer at Mannheimer Swartling's banking and finance group. Emilie holds a law degree from Uppsala University.

Henrik Littecke

CTO

Henrik previously worked as a senior developer and IT architect at Sweden's largest online bank Avanza with additional experience from Ericsson. He was educated at Blekinge Institute of Technology.

Board of directors

Ingrid Lindquist

Chairman of the board

Ingrid was previously Chairman of the Board for Avanza Fonder where she launched the no-cost fund Avanza Zero. She has also been CEO of Öhman Fonder and product manager at SBAB. Ingrid sits on the boards of Länsförsäkringar Stockholm and Kavat Vård.

Ronnie Bodinger

Board member

Ronnie was the CTO at Avanza for 16 years and has also served on the Board of Directors of Avanza's insurance company. He has also been CIO at MTG and Cabonline. Currently the CTO of Nordnet.

Bo Becker

Board member

Bo is a professor of financial economics at Stockholm School of Economics. Prior to that, Bo was active at Harvard Business School and the University of Chicago. Bo has also served on board of the Swedish National Debt Office.

Patrik Adamson

Board member

Patrik is educated at the Stockholm School of Economics and his professional experience includes Nordstjernan, GMT Communications Partners and Merrill Lynch.

Emilie Andersson

Board member

Emilie was previously a lawyer at Mannheimer Swartling's banking and finance group. Emilie holds a law degree from Uppsala University.

Kristina Brandt

Board member

Kristina has a strong background in business management and is currently the CFO of Ernström & C:o. Kristina was educated at the Gothenburg School of Economics.

Read our whitepaper

Interested in the details?

If you want to deep dive into the details of the research that we have based Lysa upon, feel free to take a look at our whitepaper.

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